Stuck in the Middle

Interesting use of a Harvard Business case to analogize the problem with the Republican congressional leadership.  I had a marketing professor in grad bus school who used to call the middle "s*** city".  You never ever want to be stuck in the middle.  That is the problem with "good, better, best" strategies.  You spend a lot of money developing "better" that nobody wants.  When was the last time you bought 89 octane gas?  It's either 87 or 93.